Client:
- LEM Capital
Project:
- Annual General Meeting
Solutions:
Headquarters:
- Philadelphia, PA
Challenges
Each year, LEM hosts an in-person general meeting for its fund investors and employees. Typically, the general meeting offers an opportunity to learn more about the company’s capital markets outlook, portfolio performance, and outlook. With the pandemic in play, LEM needed to shift course and investigate virtual options for their 2020 meeting.
Technology was the obvious answer, but they needed support in creating an engaging, informative, and interactive experience for their audience. LEM Capital turned to Hammer Marketing, who could bring their creativity and expertise to the collaboration.
Solutions
Hammer Marketing worked with LEM Capital to create an enhanced experience for the organization’s first ever virtual general meeting. Central to creating the content for this experience was highlighting the stability of the organization’s portfolio and workforce in a year that had been challenging for most businesses.
In addition to clips of key speakers throughout the presentation, our content marketing team incorporated dynamic infographics, a video tour of their latest acquisition, and before-and-after photos of a recently completed value-add investment. Additionally, attendees had the opportunity to participate in a virtual fireside chat with the founders of LEM Capital for that enhanced interpersonal experience.
Results
Brainstorming ideas to create an engaging experience for attendees meant we could display the best of what LEM Capital has to offer. And as it turned out, the annual general meeting was a greater success than anticipated. The shift from in-person to virtual meant the number of attendees almost doubled from the previous year. Creating a seamless, engaging, virtual experience across was key to achieving the goals of LEM Capital’s annual general meeting.
